I rarely go to the grocery store, but today I needed some bananas to make Kevin’s Power Smoothie™, so I loaded up the girls (I’m on kid duty after my “bike time” this morning) and headed to Tom Thumb because Megan said they have organic produce.
When I pulled into the parking lot, Abby immediately spotted a shopping basket with a red plastic car attached to the front. Score! Abby jumped into the car and I put Allie’s car seat on top of the basket and was on my way. I grabbed the bananas, and after checking out (total: $0.69), Abby spotted the floral department so of course she had to have a balloon. There was a big sign that said “Balloons: $0.99”, but the nice lady working there didn’t charge us and even let Abby pick the color. She also attached a little plastic weight to the end of the balloon so it won’t fly away. Nice touch.
Bottom line: Within 5 minutes I had my bananas without a peep out of either kid. Priceless!
And it’s also a score for Tom Thumb. They didn’t make any money on my visit today, but they provided a great experience for me, so I’m 100% more likely to come back the next time I need a few things.
Too often, when people think about marketing, they think about ads. But the best (and often cheapest) way to market your product is simply to create a great customer experience. An experience that makes the customer want to tell others — or even post about it on their blog.
[P.S. The picture above is of Abby — she fell asleep holding the balloon!]