I couldn’t have said it better myself.

Ben posted a great blog article today on ThinkCash and our customers.  Let’s face it:  Our industry (emergency cash loans) has a pretty bad reputation.  And in many ways this reputation is well-deserved — many of our competitors are out to make a quick buck and there are some real consumer horror stories out there.  As a result, we’re an easy target for politicians and the media.

But millions of people want and need our product.  Two thirds of Americans live paycheck to paycheck, and demand for emergency loans is growing.  Do some folks abuse the product?  Yes, just as some people abuse credit cards, fast food, and just about any other product.  But for the majority of our customers, we’re a lifeline.  We help people that other’s won’t. 

Like Ben, I was drawn to ThinkCash because we’re trying to change the industry.  We are attempting to balance the needs of our customers with our responsibility to provide loans on fair terms and our shareholders’ desire to be a profitable, fast-growing company.

Because we’re an online company, it’s easy to forget that there’s a story behind every loan.  But almost every day, we get a testimonial like the one Ben posted.  It’s satisfying to know that we’re able to genuinely help people.

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