Prada Marfa


This is one of the more interesting things I’ve run across in a while.  Yes, that’s a Prada store — in the middle of the desert in West Texas.  It’s located near Marfa, an eclectic little town that is home to some well known modern and minimalist artists.

It turns out that this store isn’t open for business — it’s actually a “sculpture” created by two German artists.  The products are real — Miuccia Prada herself picked the 14 shoes and 6 purses on display — but the building is biodegradable, intended to melt back into the landscape over the years.

I’m by no means an expert on modern art (or even a fan of it), but the contrast in this piece is pretty thought-provoking.  What’s even more interesting is that the inevitable vandalism and decay that will occur is part of the artists’ statement.


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