KevinL sent me a link to a fantastic blog post. Historically, musicians and other artists have existed in one of two states: poverty or stardom. There hasn’t been a good way for an artist to make a good living from a small but loyal following. The author proposes a way to do just that — by finding just 1,000 “True Fans”. True Fans are people that are crazy about your work and will purchase anything you create. Before the Internet, it wasn’t possible to make a living from such a small fan base because it was hard to connect with fans directly. But these days, artists have access to incredible (and cheap) online tools to nurture relationships with their fans.
I predict that in the next 12 months we’ll see a crop of startups that provide tools specifically to support this model.
These are exciting times. The Internet took off about 15 years ago, but I believe we’re just starting to use it to truly tranform business and the way we live our lives.