1,000 True Fans

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KevinL sent me a link to a fantastic blog post.  Historically, musicians and other artists have existed in one of two states:  poverty or stardom.  There hasn’t been a good way for an artist to make a good living from a small but loyal following.  The author proposes a way to do just that — by finding just 1,000 “True Fans”.  True Fans are people that are crazy about your work and will purchase anything you create.  Before the Internet, it wasn’t possible to make a living from such a small fan base because it was hard to connect with fans directly.  But these days, artists have access to incredible (and cheap) online tools to nurture relationships with their fans. 

One example is Brian Vander Ark and his “Lawn Chairs and Living Rooms Tour”.

Trent Reznor is going direct too, although his fan base is way bigger than 1,000.

 I predict that in the next 12 months we’ll see a crop of startups that provide tools specifically to support this model.

These are exciting times.  The Internet took off about 15 years ago, but I believe we’re just starting to use it to truly tranform business and the way we live our lives.

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2 thoughts on “1,000 True Fans

  1. I’ve had the same idea before … if you had fans that functioned almost as subscribers with regular dues/donations/or purchases, then it would be easier to make it work. I’ve thought about trying that with Judy’s art. If she had enough collectors to buy every piece at decent prices, then who cares what the rest of the world thinks.

  2. Pingback: Tribes: The Future of Music? « Finding Balance

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