The Human Race

On August 31, Nike is sponsoring The Human Race 10k.  They are recruiting 1 million runners to participate in a dozen or so race cities around the world or virtually via a Nike+ device.  Runners can represent their country, their city, their gender, etc.

This is a really cool example of extending social networking technology into the physical world.  Think of all the things they’ll be able to do with the run data from 1 million people.   And what a great way for Nike to sell their product!

I think we’re going to be seeing a lot more of this sort of thing in the next few years.


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