Let’s face it, Sarah Palin is a train wreck (check out this video for proof). But she has something very powerful going for her: When Middle America looks at her, they see themselves. She comes across as a normal person, dealing with the same problems we all deal with. When they look at Joe Biden — or Barack Obama, or John Kerry, or Al Gore — they don’t see themselves.
I assert that at the end of the day, most voters don’t make their decision based on policy or track record. They don’t care what magazines a candidate reads or what their SAT score was. They make their decision based on gut feelings about the candidates as people. The Republicans understand this. The Democrats don’t get it.
It’s why the selection of Palin as the Republican VP candidate was a genius marketing maneuver — she’s just as screwed up as the rest of America. The Republicans figured that McCain brings all the experience and credibility they need, so they picked a running mate that is the antithesis of a Washington politician — a hockey mom!
The Dems, on the other hand, went the opposite way. They selected a career politician — the kind of guy you can blame for the problems we’re facing today.
This Thursday’s VP debate sure is going to be interesting…
[DISCLAIMER: I’m an undecided voter (most likely a non-voter) in this year’s presidential election. I’m not crazy about any of the choices (where is Ross Perot when you need him?).]